About the Role

About the Role

SSG Seven Properties, a growing real estate brokerage based in Business Bay, Dubai, is looking for a talented and results driven Social Media Executive to manage and expand our digital presence.

The successful candidate will be responsible for developing engaging digital content, strengthening brand awareness, promoting property listings, and supporting lead generation through effective social media strategies.

This position requires creativity, strong digital marketing knowledge, photography and videography skills, and an understanding of audience engagement across major social media platforms.

The ideal candidate should be capable of independently managing content planning, creative production, social media publishing, and digital campaign performance while working closely with the real estate sales team.

Key Responsibilities

Social Media Management

Manage the company's social media accounts across Instagram, Facebook, LinkedIn, TikTok, YouTube, and other relevant platforms.

Develop and implement monthly social media strategies and content calendars.
Create and publish engaging posts, reels, stories, property advertisements, and promotional content.
Maintain consistent company branding, messaging, and visual identity across all digital channels.
Monitor social media engagement, comments, messages, and customer inquiries.
Research market trends, competitors, and emerging content opportunities.

Content Creation and Production

Plan, shoot, and edit professional property walkthrough videos, reels, and promotional videos.
Capture high quality photographs and videos of residential and commercial properties.
Create marketing materials, infographics, banners, brochures, and digital advertisements.
Develop engaging content for property launches, developer projects, company announcements, and special campaigns.
Coordinate with Real Estate Agents to produce property presentations, interviews, and personal branding content.
Write compelling captions, promotional headlines, and social media copy.
Maintain an organised library of company photographs, videos, and creative assets.

Digital Marketing and Lead Generation

Plan and manage paid advertising campaigns through Meta Ads Manager and other approved platforms.
Develop campaigns to attract property buyers, sellers, landlords, and investors.
Optimise advertising performance to increase qualified leads and reduce acquisition costs.
Coordinate with the sales team to ensure timely follow up of digital inquiries.
Support website content updates, blog promotions, and search engine optimisation initiatives.
Promote off plan developments, secondary market properties, and commercial real estate opportunities.

Analytics and Reporting

Monitor campaign reach, impressions, engagement, conversions, and lead generation.
Track social media growth and website traffic using relevant analytical tools.
Prepare weekly and monthly marketing performance reports.
Analyse advertising expenditure, cost per lead, and campaign effectiveness.
Recommend improvements based on performance data and market trends.

Candidate Requirements

Education and Experience

Bachelor's degree or diploma in Marketing, Digital Media, Communications, Graphic Design, or a related field is preferred.
Minimum 2 years of professional experience in social media management, digital marketing, or content creation.
Previous experience in Dubai real estate marketing is strongly preferred.
Proven experience managing business social media accounts and producing engaging digital content.

Technical Skills

Strong knowledge of Instagram, Facebook, LinkedIn, TikTok, and YouTube.
Experience with Meta Business Suite, Meta Ads Manager, and advertising campaign optimisation.
Proficiency in Canva, Adobe Photoshop, Illustrator, Premiere Pro, CapCut, or equivalent applications.
Strong photography, videography, and professional video editing skills.
Experience creating reels, short form videos, property walkthroughs, and promotional advertisements.
Familiarity with Google Analytics, Google Business Profile, and basic SEO principles.
Ability to analyse social media insights, advertising performance, and lead generation results.
Knowledge of AI assisted creative tools and digital content automation is an advantage.

Personal Skills

Excellent written and verbal English communication skills.
Strong creativity, visual presentation, and attention to detail.
Ability to independently plan and execute marketing activities.
Strong organisational and time management skills.
Ability to manage multiple projects and meet deadlines.
Comfortable coordinating with real estate consultants and appearing on camera when required.
Additional language skills, particularly Arabic, are an advantage.

Portfolio Requirement

Applicants must provide a portfolio demonstrating previous social media designs, reels, videos, and successful digital marketing campaigns.

Experience producing content specifically for real estate projects and property listings will be an added advantage.

What We Offer

Compensation and Benefits

Competitive salary based on experience and qualifications.
Performance based incentives linked to agreed marketing objectives.
Employment benefits in accordance with applicable UAE labour regulations.

Career Development

Opportunity to work with a growing Dubai real estate brokerage.
Exposure to leading property developers, residential projects, commercial properties, and investment opportunities.
Hands on experience managing digital marketing and lead generation campaigns.
Opportunities for professional development and career advancement.
Supportive working environment with collaboration across sales and management teams.
Opportunity to contribute creative ideas and shape the company's digital brand presence.

Apply for This Position

Complete the form below and attach your CV. Our recruitment team will review your application and contact shortlisted candidates.